START UP & SMALL BUSINESS WEB DESIGN
Marketing & Strategy
Web & Print Design
We're honored to have been a part of this project and proud that we were able to create visuals rich in color schemes, textures, patterns. The website transformation reflects the culture-defining character of our communities served by Citizens Savings Bank & Trust.
Admin Tools/ Link.Tree
In order to streamline some processes, we have created forms that aid in collecting and sharing data within the company. These forms will also serve as drivers for generating new leads and client inquiries. With Linktre established, it allows CB to share and drive interactions with the audience. Click here for the full tool list.
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Social Media
We used CB's brand guidelines to create visuals, maintain promotions, display public company information, and showcase marketing segments across several different social media platforms. Daily posts are created to share a variety of information regarding lifestyle, banking, and general finances. Click here to view preplanned social media posts.
Social Media Strategy
To thrive in today's competitive market, building a devoted and loyal following is crucial. And guess what? You can achieve popularity with the right strategy! Here are some proven methods to build a strong and impactful base:
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Engage local leaders and take advantage of brand ambassadors. Leverage their support to create branding opportunities that resonate with your audience and build trust.
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Get personal! By creating an emotional connection with your audience, paid ads can generate higher conversion rates while reducing your cost per click. Showcasing real people in your posts and stories increases engagement by 23% - let's embrace the power of our community and elevate brand awareness!
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Remember, success lies in connecting with individuals, even when communicating with a large audience. Let's shape our storytelling approach to captivate and engage our community, enhancing overall brand awareness and involvement.
Download Social Media Analysis
6/1/2021 - 1/11/2022
2022 Social Media Review
Brand Ambassador
Credible brand ambassadors can offer many benefits, with the most important being the ability to give the brand a boost on social media, spread positive messages and influence consumer opinion and trust. The most effective are those who are able to provide customer service and act as spokespeople for your brand. Below I've listed a few that values align with the CB brand.
Brand Ambassador Invitation Package:
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Branded Plush Robe
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Branded Golf Balls
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Gift Card to Local Eatery
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Preferred Banking
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Branded T-Shirt
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Story Recognition
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Sports & Entertainment Tickets
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Candles
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Branded Brooch
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William Wilson
Agent/ Broker
Community Leader
Entrepreneur
Social Media Influencer
T.V. Show Actor
Nashville Native
L.A. Times Feature
Danielle Mcgee
MBA/ Business owner
Community Leader
Entrepreneur
Social Media Influencer
Biz Journal Feature
The Voice Nashville Feature
Joshua Mundy
Serial Entrepreneur
Community Leader
Entrepreneur
Social Media Influencer
Biz Journal Feature
WSMV Feature
Tech Start Up
India Marie
Serial Entrepreneur
Community Leader
Entrepreneur
Social Media Influencer
Minority Expo Creator
Podcast Host
Community Leader
Entrepreneur
Social Media Influencer
Auther
Speaker
Investor
Robert Sherrill
Serial Entrepreneur
@robertcsherrill
Brian Collins
TSU Head Coach
Community Leader
Life Coach
Social Media Influencer
Belmont Graduate
Nashville Native
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Community Leader
Entrepreneur
Social Media Influencer
Career Coach
Podcast Host
Brittany Cole
Serial Entrepreneur
The Shindellas
Musicians/ Band
Community Leader
Nashville Based Band
Social Media Influencer
R&B, Pop
Community Leader
Entrepreneur
Social Media Influencer
Zombie Kitchen
Food Network Guest
Keith Batts
Entrepreneur/ Chef
Citizens Bank Newsletter Concept
Click Magazine cover to see full concept
13 Great reasons a newsletter will be perfect for rebranding and overall audience connection. What makes this truly unique is this being createdby a bank.
1. Your customers want to hear from you.
2. Email newsletters spark sales.
3. Newsletters reconnect you to your customers.
4. Newsletters build your credibility.
5. It’s a cheap way to test marketing ideas.
6. It’s a way to get people when they’re on their phones.
7. You can give your customers things of value and trigger their desire to reciprocate.
8. You can segment your market as narrowly as you wish.
9. Great way to warm up your leads.
10. You can start two-way conversations.
11. Great way to partner and build relationships with local business owners and entrepreneurs.
12. It widens reach and scope.
13. You can spotlight your audience and increase community visibility.
Click Magazine cover to see full concept