START UP & SMALL BUSINESS WEB DESIGN
Marketing & Strategy
Web & Print Design
We're honored to have been a part of this project and proud that we were able to create visuals rich in color schemes, textures, patterns. The website transformation reflects the culture-defining character of our communities served by Citizens Savings Bank & Trust.
Admin Tools/ Link.Tree
In order to streamline some processes, we have created forms that aid in collecting and sharing data within the company. These forms will also serve as drivers for generating new leads and client inquiries. With Linktre established, it allows CB to share and drive interactions with the audience. Click here for the full tool list.
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Social Media
We used CB's brand guidelines to create visuals, maintain promotions, display public company information, and showcase marketing segments across several different social media platforms. Daily posts are created to share a variety of information regarding lifestyle, banking, and general finances. Click here to view preplanned social media posts.
 Citizens BankCitizens Bank Trust and Savings Linktr.ee |  Citizens BankCitizens Bank Trust and Savings Mobile Graphic |  Citizens BankCitizens Bank Trust and Savings Pamphlet |
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 Citizens BankCitizens Bank Trust and Savings Mobile Graphic |  Citizens BankCitizens Bank Trust and Savings Digital Graphic |  Citizens BankCitizens Bank Trust and Savings insert |
 Citizens BankCitizens Bank Trust and Savings insert |  Citizens BankCitizens Bank Trust and Savings QR code |
Social Media Strategy
In order to be successful in this competitive market, you need a strong and loyal following. You can gain that popularity with the right strategy! Here are some proven methods of building an incisive base.
The use of brand ambassadors is a great way to leverage local leaders' support and create branding opportunities. By creating an emotional connection with your audience, paid ads can convert at higher rates and increase your overall revenue while decreasing your cost per click.
One of the results of telling the bank's story remembering to talk to one person, even if you're talking to thousands. The analytics show that more people are engaged with business when they show actual people in posts. Posting people showed a 23% increase to engagement on story and posts, which is an indicator that strategizing ways to include the stories of our community would increase overall brand awareness and engagement.
*click bolded words for reference point
Download Social Media Analysis
6/1/2021 - 1/11/2022
2022 Social Media Review
Brand Ambassador
Credible brand ambassadors can offer many benefits, with the most important being the ability to give the brand a boost on social media, spread positive messages and influence consumer opinion and trust. The most effective are those who are able to provide customer service and act as spokespeople for your brand. Below I've listed a few that values align with the CB brand.
Brand Ambassador Invitation Package:
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Branded Plush Robe
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Branded Golf Balls
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Gift Card to Local Eatery
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Preferred Banking
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Branded T-Shirt
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Story Recognition
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Sports & Entertainment Tickets
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Candles
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Branded Brooch
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William Wilson
Agent/ Broker
Community Leader
Entrepreneur
Social Media Influencer
T.V. Show Actor
Nashville Native
L.A. Times Feature
Danielle Mcgee
MBA/ Business owner
Community Leader
Entrepreneur
Social Media Influencer
Biz Journal Feature
The Voice Nashville Feature
Joshua Mundy
Serial Entrepreneur
Community Leader
Entrepreneur
Social Media Influencer
Biz Journal Feature
WSMV Feature
Tech Start Up
India Marie
Serial Entrepreneur
Community Leader
Entrepreneur
Social Media Influencer
Minority Expo Creator
Podcast Host
Community Leader
Entrepreneur
Social Media Influencer
Auther
Speaker
Investor
Robert Sherrill
Serial Entrepreneur
@robertcsherrill
Brian Collins
TSU Head Coach
Community Leader
Life Coach
Social Media Influencer
Belmont Graduate
Nashville Native
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Community Leader
Entrepreneur
Social Media Influencer
Career Coach
Podcast Host
Brittany Cole
Serial Entrepreneur
The Shindellas
Musicians/ Band
Community Leader
Nashville Based Band
Social Media Influencer
R&B, Pop
Community Leader
Entrepreneur
Social Media Influencer
Zombie Kitchen
Food Network Guest
Keith Batts
Entrepreneur/ Chef
Social Media Ads
The right content, targeted audience and channels will give you quick wins with long-lasting results. This strategy is perfect for those who want their social media marketing ads to be successful without spending too much time or money on them! An example below shows the spending power of $30 over 30 days and the potential audience estimated reach. For info on ads, click this link.
Citizens Bank Newsletter Concept
Click Magazine cover to see full concept
13 Great reasons a newsletter will be perfect for rebranding and overall audience connection. What makes this truly unique is this being createdby a bank.
1. Your customers want to hear from you.
2. Email newsletters spark sales.
3. Newsletters reconnect you to your customers.
4. Newsletters build your credibility.
5. It’s a cheap way to test marketing ideas.
6. It’s a way to get people when they’re on their phones.
7. You can give your customers things of value and trigger their desire to reciprocate.
8. You can segment your market as narrowly as you wish.
9. Great way to warm up your leads.
10. You can start two-way conversations.
11. Great way to partner and build relationships with local business owners and entrepreneurs.
12. It widens reach and scope.
13. You can spotlight your audience and increase community visibility.
Click Magazine cover to see full concept