top of page

Marketing & Strategy

Digital_Banking_.jpg

Web & Print Design

We're honored to have been a part of this project and proud that we were able to create visuals rich in color schemes, textures, patterns. The website transformation reflects the culture-defining character of our communities served by Citizens Savings Bank & Trust.

screnn.PNG

Admin Tools/ Link.Tree

In order to streamline some processes, we have created forms that aid in collecting and sharing data within the company. These forms will also serve as drivers for generating new leads and client inquiries. With Linktre established, it allows CB to share and drive interactions with the audience. Click here for the full tool list.

mockup (1).jpg

Social Media

We used CB's brand guidelines to create visuals, maintain promotions, display public company information, and showcase marketing segments across several different social media platforms. Daily posts are created to share a variety of information regarding lifestyle, banking, and general finances. Click here to view preplanned social media posts.

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings Linktr.ee

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings Mobile Graphic

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings Pamphlet

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings Mobile Graphic

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings Digital Graphic

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings insert

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings insert

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings QR code

Social Media Strategy

To thrive in today's competitive market, building a devoted and loyal following is crucial. And guess what? You can achieve popularity with the right strategy! Here are some proven methods to build a strong and impactful base:

  1. Engage local leaders and take advantage of brand ambassadors. Leverage their support to create branding opportunities that resonate with your audience and build trust.

  2. Get personal! By creating an emotional connection with your audience, paid ads can generate higher conversion rates while reducing your cost per click. Showcasing real people in your posts and stories increases engagement by 23% - let's embrace the power of our community and elevate brand awareness!

  3. Remember, success lies in connecting with individuals, even when communicating with a large audience. Let's shape our storytelling approach to captivate and engage our community, enhancing overall brand awareness and involvement.

shutterstock_115185322-removebg-preview.png

Download Social Media Analysis

6/1/2021 - 1/11/2022

2022 Social Media Review

Brand Ambassador

Credible brand ambassadors can offer many benefits, with the most important being the ability to give the brand a boost on social media, spread positive messages and influence consumer opinion and trust. The most effective are those who are able to provide customer service and act as spokespeople for your brand. Below I've listed a few that values align with the CB brand.

Brand Ambassador Invitation Package:

  • Branded Plush Robe

  • Branded Golf Balls

  • Gift Card to Local Eatery

  • Preferred Banking

  • Branded T-Shirt

  • Story Recognition

  • Sports & Entertainment Tickets

  • Candles

  • Branded Brooch

Brand Ambassador
image0 (9).jpeg

William Wilson

Agent/ Broker

Community Leader

Entrepreneur

Social Media Influencer

T.V. Show Actor

Nashville Native

L.A. Times Feature

Screenshot 2022-01-04 010230.png

Danielle Mcgee

MBA/ Business owner

Community Leader

Entrepreneur

Social Media Influencer

Biz Journal Feature

The Voice Nashville Feature

Screenshot 2022-01-04 095122.png

Joshua Mundy

Serial Entrepreneur

Community Leader

Entrepreneur

Social Media Influencer

Biz Journal Feature

WSMV Feature

Tech Start Up

Screenshot 2022-01-04 100841.png

India Marie

Serial Entrepreneur

Community Leader

Entrepreneur

Social Media Influencer

Minority Expo Creator

Podcast Host

Untitled-design.png

Community Leader

Entrepreneur

Social Media Influencer

Auther

Speaker

Investor

Robert Sherrill

Serial Entrepreneur

@robertcsherrill

gettyimages-1190261257-1024x1024.jpg

Brian Collins

TSU Head Coach

Community Leader

Life Coach

Social Media Influencer

Belmont Graduate

Nashville Native

Brittany+Cole+(10) (2).jpg

Community Leader

Entrepreneur

Social Media Influencer

Career Coach

Podcast Host

Brittany Cole

Serial Entrepreneur

The-Shindellas-I-1140x1551.jpg

The Shindellas

Musicians/ Band

Community Leader

Nashville Based Band

Social Media Influencer

R&B, Pop

Chef-Keith-Batts_.jpg

Community Leader

Entrepreneur

Social Media Influencer

 Zombie Kitchen

Food Network Guest

Keith Batts

Entrepreneur/ Chef

Citizens Bank Newsletter Concept

Community Stories

Click Magazine cover to see full concept

page_1.png

13 Great reasons a newsletter will be perfect for rebranding and overall audience connection. What makes this truly unique is this being createdby a bank. 

1. Your customers want to hear from you.
2. Email newsletters spark sales.
3. Newsletters reconnect you to your customers.
4. Newsletters build your credibility.
5. It’s a cheap way to test marketing ideas.
6. It’s a way to get people when they’re on their phones.
7. You can give your customers things of value and trigger their desire to reciprocate.
8. You can segment your market as narrowly as you wish.
9. Great way to warm up your leads.
10. You can start two-way conversations.
11. Great way to partner and build relationships with local business owners and entrepreneurs.
12. It widens reach and scope.

13. You can spotlight your audience and increase community visibility. 

Click Magazine cover to see full concept

bottom of page