Marketing & Strategy

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Web & Print Design

We're honored to have been a part of this project and proud that we were able to create visuals rich in color schemes, textures, patterns. The website transformation reflects the culture-defining character of our communities served by Citizens Savings Bank & Trust.

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Admin Tools/ Link.Tree

In order to streamline some processes, we have created forms that aid in collecting and sharing data within the company. These forms will also serve as drivers for generating new leads and client inquiries. With Linktre established, it allows CB to share and drive interactions with the audience. Click here for the full tool list.

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Social Media

We used CB's brand guidelines to create visuals, maintain promotions, display public company information, and showcase marketing segments across several different social media platforms. Daily posts are created to share a variety of information regarding lifestyle, banking, and general finances. Click here to view preplanned social media posts.

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings Linktr.ee

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings Mobile Graphic

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings Pamphlet

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings Mobile Graphic

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings Digital Graphic

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings insert

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings insert

Citizens Bank

Citizens Bank

Citizens Bank Trust and Savings QR code

Social Media Strategy

In order to be successful in this competitive market, you need a strong and loyal following. You can gain that popularity with the right strategy! Here are some proven methods of building an incisive base. The use of brand ambassadors is a great way to leverage local leaders' support and create branding opportunities. By creating an emotional connection with your audience, paid ads can convert at higher rates and increase your overall revenue while decreasing your cost per click.

 

One of the feature of storytelling in marketing is remembering to talk to one person, even if you're talking to thousands. The analytics show that more people are engaged with business when they show actual people in posts. Posting people showed a 23% increase to engagement on story and posts, which is an indicator that strategizing ways to include the stories of our community would increase overall brand awareness and engagement. 

*click bolded words for reference point

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Download Social Media Analysis

6/1/2021 - 1/11/2022

Brand Ambassador

Credible brand ambassadors can offer many benefits, with the most important being the ability to give the brand a boost on social media, spread positive messages and influence consumer opinion and trust. The most effective are those who are able to provide customer service and act as spokespeople for your brand. Below I've listed a few that values align with the CB brand.

Brand Ambassador Invitation Package:

  • Branded Plush Robe

  • Branded Golf Balls

  • Gift Card to Local Eatery

  • Preferred Banking

  • Branded T-Shirt

  • Story Recognition

  • Sports & Entertainment Tickets

  • Candles

  • Branded Brooch

 
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William Wilson

Agent/ Broker

Community Leader

Entrepreneur

Social Media Influencer

T.V. Show Actor

Nashville Native

L.A. Times Feature

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Danielle Mcgee

MBA/ Business owner

Community Leader

Entrepreneur

Social Media Influencer

Biz Journal Feature

The Voice Nashville Feature

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Joshua Mundy

Serial Entrepreneur

Community Leader

Entrepreneur

Social Media Influencer

Biz Journal Feature

WSMV Feature

Tech Start Up

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India Marie

Serial Entrepreneur

Community Leader

Entrepreneur

Social Media Influencer

Minority Expo Creator

Podcast Host

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Community Leader

Entrepreneur

Social Media Influencer

Auther

Speaker

Investor

Robert Sherrill

Serial Entrepreneur

@robertcsherrill

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Brian Collins

TSU Head Coach

Community Leader

Life Coach

Social Media Influencer

Belmont Graduate

Nashville Native

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Community Leader

Entrepreneur

Social Media Influencer

Career Coach

Podcast Host

Brittany Cole

Serial Entrepreneur

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The Shindellas

Musicians/ Band

Community Leader

Nashville Based Band

Social Media Influencer

R&B, Pop

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Community Leader

Entrepreneur

Social Media Influencer

 Zombie Kitchen

Food Network Guest

Keith Batts

Entrepreneur/ Chef

Social Media Ads

 

The right content, targeted audience and channels will give you quick wins with long-lasting results. This strategy is perfect for those who want their social media marketing ads to be successful without spending too much time or money on them! An example below shows the spending power of $30 over 30 days and the potential audience estimated reach.  For info on ads, click this link.

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Citizens Bank Newsletter Concept

 

Click Magazine cover to see full concept

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13 Great reasons a newsletter will be perfect for rebranding and overall audience connection. What makes this truly unique is this being createdby a bank. 

1. Your customers want to hear from you.
2. Email newsletters spark sales.
3. Newsletters reconnect you to your customers.
4. Newsletters build your credibility.
5. It’s a cheap way to test marketing ideas.
6. It’s a way to get people when they’re on their phones.
7. You can give your customers things of value and trigger their desire to reciprocate.
8. You can segment your market as narrowly as you wish.
9. Great way to warm up your leads.
10. You can start two-way conversations.
11. Great way to partner and build relationships with local business owners and entrepreneurs.
12. Widening reach and scope.

13. You can spotlight your audience and increase community visibility. 

Click Magazine cover to see full concept